Licking isn't just something dogs do when they want a taste of your peanut butter sandwhich - it's actually an important self-soothing behavior that supports their emotional and mental well-being.

When a dog licks, whether it's a favorite toy like a Woof Lick Mat smeared with pumpkin & peanut butter or Woof Pupsicle with a Woof Calming Treat, their brain releases endorphins.  Theses "feel good" chemicals promote a sense of comfort and calm - similar to how we might feel after a relaxing bath or a warm cup of tea.

Benefits Of Licking For Dogs:

  • Calming Effect:  Licking stimulates the release of endorphins, reducing anxiety and promoting relaxation.
  • Mental Enrichment: Lick mats and similar toys engage dogs' brains and provide a slow-stress outlet for natural instincts.
  • Helpful During Stressful Times: Great for car rides, during storms or fireworks, when guests arrive or when left alone.
  • Distraction Tool:  Keeps dogs occupied in a positive way and assists in preventing destructive behavior.
  • Digestive Boost: When licking food like yogurt or goat's milk, saliva production increases and aids in digestion.

Want to help your dog chill out and feel safe?  Try a lick mat or toy you can stuff with their favorite treats.  You'll be giving them more than a snack - you will be giving them comfort.